Cultural, technological, economic and social phenomena are changing the meaning and importance of different cityscape elements. The article focuses on contemporary architecture landmarks and architectural iconicity. It suggests the hierarchical classification of contemporary architectural landmarks, considering the global urban tendencies and capitalist globalization. The contemporary architectural icons are treated as urban landmarks of international importance. The dominants of cities spatial structure are recognized as other important their hierarchical type. The importance of distinguishing buildings and distinguishing urban details is limited in terms of territory, view and time. Santrauka Architektūros orientyrai dažnai aptariam...