EMPIRICAL RESEARCH ON THE STRUCTURE OF A SYSTEM FOR ASSESSMENT OF THE GLOBAL PERFORMANCE OF ECONOMIC ENTITIES

Sustainable development and, therefore, globalization require new standards of performance that exceeds the economic field, both for domestic companies as well as international ones. So, these standards should be integrated into corporate strategy development to ensure sustainability of activities undertaken by harmonizing the economic, social and environmental objectives. For sustainable development of an entity, value creation can not be seen in strictly financial terms, therefore any strategies that are defined by entities concerns not only the quantitative aspects (economic-financial) but also qualitative aspects (social and environmental). This study attempts to address the issue of building a set of indicators to assess overall performance and it stops at each of the three dimensions of performance, namely economic performance, social performance and environmental performance. In this scientific approach we try to stop on one of the priorities of economic research that is finding indicators that better reflect the three dimensions of performance. What indicators would best represent the overall performance?, What indicators would best represent the financial performance?, What indicators would best represent social performance?, What would be the best indicators of environmental performance? During this scientific approach will try to answer each of these questions through the empirical research conducted. To do this research we focused on statistical population consisting of the following categories of analysts: analysts from academic environment (Cluj-Napoca, Bucharest, Timisoara, Iasi, Craiova, Sibiu, Pitesti, Galati) and financial analysts from the specific departments of the Financial Investment Services Company (Broker SA, BT Securities, Target Capital, Tradeville, Estinvest, Intercapital, KBC Securities, etc.). This distinction was made because we believe that in determining the optimal structure of such a model we need the views of both academicians and practitioners. The method used for data collection was the questionnaire method. The result of this study is represented by a system of 20 indicators (financial and non-financial) selected to evaluate the global performance of an entity