City as a (touristic) product

Urban areas and socio-cultural aspects of urban processes are important subjects for development of Cultural Tourism. This article argues for multidisciplinary approach to urban planning, stresses the importance of quality of life of citizens, which implies the quality of staying of their guests. In complex attempt of mapping the sites of interest (while having in view different models of typologies of a tourist), emphasis has been put on strategy that involves the contemporary art-praxis connected to cultural and visual anthropology. In the continuance, through blending anthropological and semiotical concepts, the most important issues that have been raised are: coexistence of the most distinctive cultural features even in the smallest urban units, studies of social and aesthetic signs that represent those features and production of meaning in cooperation of host and tourist in projecting a city as a (touristic) product. The article extensively uses arguments derived from numerous case-studies of the urban area of the city of Zagreb, Croatian capita