Exploitation of business opportunities of slovenes on youtube

Razvoj marketinga in digitalne tehnologije je omogočil razvoj spletnih socialnih omrežij. S poznavanjem marketinških strategij in orodij lahko na spletnih socialnih omrežjih tržimo svoje izdelke in storitve. Spletna stran YouTube je ena izmed najpriljubljenejših strani za deljenje različnih videoposnetkov. Tudi Slovenci smo aktivni ustvarjalci vsebin, pričujoča naloga pa skuša orisati, v kolikšni meri nam uspe izkoristiti poslovne priložnosti, ki jih ponuja obravnavano socialno omrežje. Raziskali smo načine, kako posamezniki, podjetja ali organizacije ustvarijo dohodek s pomočjo YouTuba, ter identificirali nekatere dejavnike, ki vplivajo na njihovo uspešnost. Metode trženja, ki jih uporabljajo posamezni kanali, se razlikujejo glede na vsebino, žanr in ciljno skupino. Ustvarjajo se stalne interakcije med ustvarjalci in odjemalci vsebin, pri čemer se odziv na vsebino odraža in hkrati prispeva k uspehu določenega kanala. Razumevanje te dinamike in znanje, kako optimizirati kanal in zagotoviti konkurenčno prednost pred drugimi ustvarjalci, pripomoreta k ustvarjanju prihodkov in lahko za ustvarjalce pomenita poslovno priložnost.The development of marketing and digital technology has enabled the development of social networking sites. Having the knowledge of marketing strategies and tools enables us to market our products and services on social networks. The social network called YouTube is one of the most popular sites for sharing different types of video content. This thesis attempts to show that Slovenes are also active content creators and outline the extent to which we are taking advantage of the business opportunities provided by this social network. Firstly, the ways in which individuals, businesses, or organizations generate income through YouTube have been explored in order to identify some of the factors that affect their success. The marketing strategies used by each channel have been found to vary by content, genre, and target audience. Content creators tend to continually communicate with their audience. The audience\u27s response reflects the content of the channel and contributes to the channel\u27s success. Understanding the dynamics and knowing how to optimize a channel and gain a competitive advantage can help to generate revenue and create business opportunities for creators