Sport and social media marketing : how to promote online sport platforms

The purpose of the research was to develop a general guideline for how to promote online sport platforms. In the theoretical part the author explained online business, basics of marketing, social media and sport marketing. The information was gathered from literature sources, the Internet and by interviewing two successful Russian entrepreneurs. In addition, an online survey was conducted in order to understand people’s view on online sport platforms. As a result of this thesis, the most profitable tool of promotion such online sport platforms was identified and a general guideline was created. The results of the study demonstrate the importance of having a strong promotional plan. This thesis can be used by entrepreneurs who are thinking about establishing an online business, specifically online sport platforms