LEARNING ORIENTATION AND PERFORMANCE: THE INTERACTION EFFECT OF ENTREPRENEURIAL ORIENTATION

The current study examines the impact of learningorientation (LO) on organizational performance and also themoderating role of entrepreneurial orientation (EO) on therelationship between LO and organizational performance amongthe small and medium enterprises (SMEs) in Pakistan. Thisquestionnaire survey was conducted among 213 managers/ ownersof manufacturing SMEs. Previous studies on LO in combinationwith EO have been conducted in large organizations in developedeconomies. Studying the relationship between LO and performanceand moderated by EO in manufacturing SMEs in a developingeconomy like Pakistan, this research attempts to fill this gap. Thefindings reveal that there exist a positive relationship between LOand organizational performance. The findings also demonstratethat the effects of LO on organizational performance are positivelymoderated by EO. The paper also includes research implicationsand possible future directions