Add to ORKGEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. – Publisher description.https://digitalcommons.fairfield.edu/business-books/1000/thumbnail.jp
This dissertation brings together the two streams of research, the psychology and social psychology ...
The paper is concerned with the measurement of emotions and the study of the role of emotions in con...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...
This stimulating book scrutinizes how emotions function in consumers, from both a psychological and ...
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptat...
Four contributions of this research are (1) redefining customer satisfaction to include specific emo...
Feelings and thoughts are inseparable in decision making process. As social beings, individuals freq...
Traditional methods used in marketing research focus on the rationality of individuals and the consc...
Consumer behavior is always uncertain and rational. The complex black box of consumer is a chal-leng...
Study of emotions has been an important area of research for past several decades. Since emotions pl...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
Abstract: ‘Emotions are the blessings which differentiates man from a stone.’ We all have somewhere...
The aim of this paper is to describe and synthesize findings across three different setsofliterature...
I explore the nature of the effect of emotions on consumer choice. The issue is both theoretically a...
Along with the process of globalization, the retail industry has been growing into a business that i...
This dissertation brings together the two streams of research, the psychology and social psychology ...
The paper is concerned with the measurement of emotions and the study of the role of emotions in con...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...
This stimulating book scrutinizes how emotions function in consumers, from both a psychological and ...
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptat...
Four contributions of this research are (1) redefining customer satisfaction to include specific emo...
Feelings and thoughts are inseparable in decision making process. As social beings, individuals freq...
Traditional methods used in marketing research focus on the rationality of individuals and the consc...
Consumer behavior is always uncertain and rational. The complex black box of consumer is a chal-leng...
Study of emotions has been an important area of research for past several decades. Since emotions pl...
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and a...
Abstract: ‘Emotions are the blessings which differentiates man from a stone.’ We all have somewhere...
The aim of this paper is to describe and synthesize findings across three different setsofliterature...
I explore the nature of the effect of emotions on consumer choice. The issue is both theoretically a...
Along with the process of globalization, the retail industry has been growing into a business that i...
This dissertation brings together the two streams of research, the psychology and social psychology ...
The paper is concerned with the measurement of emotions and the study of the role of emotions in con...
Includes bibliographical references and indexes.Book Fair 2013.xxiv, 493, [151] p. :Ideal for market...