The Measurement of Student Motivation: Does one Scale do it All?

This article focuses on the use of the Academic Motivation Scale in measuring motivation levels in undergraduate business students. The article poses the question whether this scale, which works in tandem with Self Determination Theory is an adequate motivation scale in the measure of student motivation. Other measurement scales are explored which do not have a corresponding motivation theory in order to highlight the complexity of this area of research. 232 undergraduate business students are administered the Academic Motivation Scale and results indicate that these students are severely lacking in subject motivation to such an extent that other options of measurement must be considered before research can validate the scale as being an appropriate measurement of business student motivation