Add to ORKGThe 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditional and conventional wisdom of campaigning out of the window. The use of social media and creation of special events drives the Donald Trump branding machine – with little funding from the usual sources – one important one being the GOP coffers. Although we have had celebrity leaders in politics the likes of Arnold Schwarzenegger, and even a president, Ronald Regan – we have never seen such a blatant celebrity approach to seeking the presidency of the United States. An estimated $3 billion worth of media coverage without an advertising dollar spent tells us we have something to learn from the Trump branding machine. (Schroeder, 2016
In the last few decades, political marketing experienced a major shift in professionalization. In th...
Since Donald Trump was nominated for President of the United States in 2016, his social media presen...
With an uncompromising strategy, simple language and distinctive communication via social media, Don...
The 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditiona...
The 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditiona...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
The growth of marketing within a political environment has altered the way in which political candid...
This article discusses campaign finance as a cultural phenomenon and how it became bound up with cel...
Celebrity politicians are having a profound impact on the practice of politics within the United Sta...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
In the last few decades, political marketing experienced a major shift in professionalization. In th...
In the last few decades, political marketing experienced a major shift in professionalization. In th...
Since Donald Trump was nominated for President of the United States in 2016, his social media presen...
With an uncompromising strategy, simple language and distinctive communication via social media, Don...
The 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditiona...
The 2016 presidential election is like no other. The Donald Trump campaign has thrown all traditiona...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
In our 2016 Northeast Business and Economics Association paper, “The Trump Branding Machine,” we poi...
The growth of marketing within a political environment has altered the way in which political candid...
This article discusses campaign finance as a cultural phenomenon and how it became bound up with cel...
Celebrity politicians are having a profound impact on the practice of politics within the United Sta...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
A presentation that accompanied the paper The Branding of Fake News and its Economic Consequences: ...
In the last few decades, political marketing experienced a major shift in professionalization. In th...
In the last few decades, political marketing experienced a major shift in professionalization. In th...
Since Donald Trump was nominated for President of the United States in 2016, his social media presen...
With an uncompromising strategy, simple language and distinctive communication via social media, Don...