The pharmaceutical market is one of, if not the, most heavily regulated industries. This includes the promotion of pharmaceuticals, where even today only the United States and New Zealand allow broadcast direct-to-consumer advertising. The United States has only allowed it since the FDA changed promotion guidelines in 1995. Since then, direct-to-consumer advertising has had an impact on all facets of the pharmaceutical industry including sales, prices, patient adherence and physician decision-making. Most of the data on this topic is only up until 2005. This study seeks to update this data and takes a specific look at how direct-to-consumer advertising affects rural vs. urban markets. Prior studies have suggested that patients in rural mark...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
Purpose: In 2015, the American Medical Association called for a ban of direct-to-consumer advertisin...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescrip...
This study explores the connection between perceptions of direct-to-consumer (DTC) advertising based...
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are...
This study examines direct-to-consumer (DTC) advertising by comparing the views of urban senior citi...
Importance: In the United States, access to medications prescribed for opioid use disorder (OUD) is...
Spending on prescription drugs is the fastest growing component of the health care budget. There is ...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
This study investigates the effects direct to consumer advertisements (DTCA) has on price and demand...
In the world of business there are few industries that have challenged and overcome the world\u27s e...
Background Evidence suggests that direct-to-consumer advertising of prescription drugs increases pha...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
Thesis (M.P.P.A., Public Policy and Administration) -- California State University, Sacramento, 2010...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
Purpose: In 2015, the American Medical Association called for a ban of direct-to-consumer advertisin...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescrip...
This study explores the connection between perceptions of direct-to-consumer (DTC) advertising based...
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are...
This study examines direct-to-consumer (DTC) advertising by comparing the views of urban senior citi...
Importance: In the United States, access to medications prescribed for opioid use disorder (OUD) is...
Spending on prescription drugs is the fastest growing component of the health care budget. There is ...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
This study investigates the effects direct to consumer advertisements (DTCA) has on price and demand...
In the world of business there are few industries that have challenged and overcome the world\u27s e...
Background Evidence suggests that direct-to-consumer advertising of prescription drugs increases pha...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
Thesis (M.P.P.A., Public Policy and Administration) -- California State University, Sacramento, 2010...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
Purpose: In 2015, the American Medical Association called for a ban of direct-to-consumer advertisin...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescrip...