Kenya (2009): HIV/AIDS TRaC study evaluating condom use among youth aged 15-24 years in Kenya. Round Five.

The condom social marketing project is the largest component of the broader PSI/Kenya HIV/AIDS program with ultimate goal of reducing HIV prevalence rates among 15-24 year old youth. The program implements health education and behavior change communications that promote the benefits of abstinence and condom use, with emphasis on correct and consistent condom use among sexually active youth. Though varying strategies were applied to achieve the objectives of the intervention, this paper presen ts an assessment of the effectiveness of the most recent branded mass media campaign "Trust the natural part of love" in increasing opportunity, ability and motivation related perceptions and subsequently, condom use. This evaluation is based on five cross sectional survey rounds conducted in all provinces of Kenya except North Eastern. A baseline survey was carried out in 2001, and successive rounds in 2003, 2005, 2007, and 2009. A stratified, multi-cluster PPS sampling methodology was utilized to gather data at the household level in both urban and rural areas of Kenya.