South Africa (2008): MAP Study Evaluating Coverage and Quality of Coverage of Lovers Plus and Trust Condoms in Cape Town, Durban, and Johannesburg Third Round

This 2008 MAP (Measuring Access and Performance) study allows programmers to assess condom availability and accessibility using pre-defined criteria for measuring coverage and the quality of that coverage. The aim is to improve the efficiency of social marketing product and service delivery systems by providing feedback to programmers. In 2006, SFH conducted a similar MAP study on condom availability in Johannesburg, Cape Town and Durban. The goal of the study was to determine coverage, quality of coverage and access to Lovers Plus and Trust condoms amongst the general population and residents in High Transmission Areas (HTAs) for HIV. Strategic adjustments were made to the condom social marketing delivery system based on these findings. A second MAP study was conducted in 2007 to measure changes in coverage and quality of coverage, using the 2006 MAP results as a baseline. A third round of MAP was completed in late 2008 with the aim of monitoring trends in condom availability since 2006. The specific objectives of the 2008 MAP study were to: 1) Assess the geographical coverage and quality of coverage of Lovers Plus and Trust condoms in Johannesburg, Durban and Cape Town in 2008; 2) Monitor trends in condom availability using the 2006 MAP results as a baseline. Measures of penetration (by outlet type) and price levels of SFH condoms were additional expected outputs. The availability of the free government condoms (Choice) and other brands were also estimated