In this article I intend to show how three different aspects of the Gorgias are interconnected: (1) The criticism towards Athenian rhetoric and pleasure versus the defense of a philosophical way of life, expressed through Socrates' theses and discussions with his interlocutors; (2) The dialogue's dramatic background and the refutations of Socrates' greedy interlocutors through shame; (3) Socrates' long discourses at the end of the dialogue, in which he admits the possibility of a good rhetoric and narrates how a punitive system would work in the afterlife. In order to do so, I first highlight Socrates' rebuttal of the relations between rhetoric and knowledge as well as pleasure and good through the inversion of common Athenian values (I). S...