This paper analyze the process by which the religious Jewish movement Habad Lu- bavitch shapes the meaning of the Kashrut (Dietary Laws), turning to legitimations that came from me- dical field and seculars discourse matrix linked to the memory of tragedy and the subject of Jewish pe- ople survival. The objective in to analyze continuity patters between secular and religious dimensions in proselytizing movements strategies of placement in Jewish field. In order to legitimate religious practi- ces, Habad Lubavitch resorts to secular meanings. Putting in circulation this meanings, risks of em- phasize secular aspects of religious practices are po- sed. In order to avoid this, circulation of meanings is administrated by the movement.O trabalho...