Marketing is an important element in a successful of entrepreneurship development. Elements of the marketing mix can influence decision making in purchasing by consumers. Thus, this study was conducted to identify the role marketing in contributing towards the development of entrepreneurs in Small and Medium Sized Enterprises (SMEs). Type of sampling used in this study is simple random sampling in which about 90 people from Perlis involving government agencies, entrepreneurs and consumer products. The data created is descriptive and regression analysis. The four elements of the marketing mix have a positive relationship with their development. The finding of this study showed that there is significant correlation between the product and dis...
The main goal of this paper is to provide an understanding of the most recent efforts by the academi...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
The main goal of this paper is to provide an understanding of the most recent efforts by the academi...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
The main goal of this paper is to provide an understanding of the most recent efforts by the academi...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
The main goal of this paper is to provide an understanding of the most recent efforts by the academi...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
The main goal of this paper is to provide an understanding of the most recent efforts by the academi...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
The adoption of the marketing approach in Small and Medium Enterprises (SMEs) is conditioned by thei...
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