Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia

This study attempts to elicit the internet purchasing process among Arabic students in COB of UUM, to examine the perceived credibility influence on shopping behavior of Arabic students and to determine the perceived ease of use influence on shopping behavior of Arabic students as well as to examine the perceived credibility influence on shopping behavior of Arabic students. The participants were Arabic students in College of Business Universiti Utara Malaysia as they expected to come from the various personal backgrounds. The descriptive research design used A questionnaire using a seven-point scale where employed to collect the data for the constructs of the research model. Items from previous studies were modified for adaptation to the internet behavior context. The analysis of the results confirmed the influence of between perceived ease of use, perceived usefulness,and perceived credibility to Online Shopping Behavior. A major conclusion of the study was that perceived ease of use, perceived usefulness and credibility with internet has a direct positive influence to user adoption. Lecturer, staff and student are in the right position to run every movement related to the improvement of the system. Academic and management system are main items in the performance. The acceptance level of user will influence the success of the system