Social Networking Sites (SNSs): The Information Seeking Behavior in SNS of Matriculation Students

This research will be a feasibility study on the Information Seeking Behavior in Social Networking Sites (SNSs) of matriculation students. SNS is a widely use to meet and communicate with other Internet users especially those who have the same opinions, interests and beliefs. However, in this research the focus would be on matriculation students who joined SNSs. The SNS is not only for meeting and communicating with other people but it is used as a platform to get information about anything. The objective of this research is to explore why of the motivation or need to join SNS, how or the process of matriculation students in joining SNS, and understand what type of information that the matriculation students seek for when joining SNS. This research is a qualitative research and of course qualitative method is used. Interview which is one of the data sources of the Grounded Theory is conducted to collect all the data from the matriculation students because interview is one of the most useful qualitative techniques. In this study, an interview was conducted and carried out related to understanding the information seeking behavior in SNS of matriculation students. A total of 20 respondents were interviewed: 10 male and female participants. They were selected from different streams such as Accounting, Life Science and Physical Science students and chosen based on a snowball sampling. Grounded Theory is applied in identifying and categorizing interesting responses of the interview. At the end, issues pertaining to the usage of SNS among teens which include the matriculation students are highlighted. Finally, the study also reveals research experiences that have been gained during the study, study limitations and concludes with a recommendation for future research or work directions which suggests a measure that should be considered in any future attempt in this area