Store Front Telecommunication Retail System (SOFTEL)

Twenty Gold Enterprise (20Gold) is a hundred percent bumiputra company. This company runs as sole-proprietor type of business. 20Gold has already been in Telecommunication field for 5 years and has many experiences in Telecommunication retail and services. Company 20Gold is going to venture in Information Technology (IT) by software named Store Front Telecommunication Retail System (SOFTEL). Company 20Gold will do the development, management, sales and marketing and provide support services to dealers. The objective of this proposal is to make planning for developing and marketing new software for telecommunication dealers contains major services in telecommunication shop, like download, hardware information, register prepaid and postpaid that will sell to telecommunication dealers and will be use directly by dealers and client in telecommunication shop through do it yourself concept (DIY). The product will generate money by licensing and upgrading. It should simpler the selling process in telecommunication shop, contained telecommunication product and record sales. The basic technologies used to build this software are internet base and client server base. As compared to the existing traditional companies, they are focusing on certain services for their shop, but did not cover major services. The initiative started because of the market need whereby the profit margin for telecommunication is decreasing by telcos and suppliers. In this scenario, we found that employers was having difficulties on getting enough sales while their employee was having the hard time to remember telecommunication major services. Thereby, SOFTEL is created to solve the selling process, capture sales and increase dealers' profit margin. Target customers for SOFTEL are telecommunications' dealers in Malaysia. The package will be 1 license for 4 computers for RM3000.00/license. Information inside will update every month with minimum charge RM200.00/month. The company found that profit generated from this business for Year I RM97,634.76, keep increasing to RM207,356.87 for Year II and RM303,077.09 for Year III. The project will get funding by own money for RM10,300.00, apply loan for RM91,364.00 from Majlis Amanah Rakyat (MARA) that will cover start up cost and working capital budget fiom Multimedia Development Corporation (MDEC) for RM38,750.00 to cover product development cost