Effect of Market Orientation on Small Business Performance

The aims of this study are to investigate whether there is any relationship between the small business firm performance and the practice of market orientation. This study will investigate the direct linkage between small business performance and the practice of market orientation in small business sector. Additionally, this study will also help small business owners or entrepreneurs to actually practice marketing concept in their organization. Data were collected using a survey method and questionnaires were delivered personally and by mail to the owners of small firms operating in the areas of Changlun town and small businesses operating in UUM shopping malls as well. The sample size was 40 firms which were selected among small firms operated in Changlun and UUM. The result of the hypothesis regression analyses indicated that all hypotheses test were supported and there is certainly a positive effect and significant relationship between the three dimension/factor of market orientation and firm performance in small firms