Today's Learner, Preferences In Teaching Techniques

The computer age is here. Students are tuned in to the latest digital devices and methods available today. Most students are exposed to short messages with video enhancements. This gives rise to a student who gets frustrated and bored with the standard lecture technique of years past. To achieve a greater effectiveness and learning outcome in delivering a lecture and subsequent learning, the professor has to know and understand the changes that are occurring in today’s learner. This paper presents findings of a study comparing the perceptions of first year freshmen business students’ with upper class business students’ perceptions as to how learning and assessment should occur in the classroom. The study also evaluates the differences between the various types of business majors