The Role Of Geographic Information Systems In Management Information Systems

In business, industry, and government, information-based systems are increasingly becoming more prevalent. The trend is expected to grow in sophistication in the era of segmented, “niche” marketing in the next century. Different levels of management within an organization require its own unique information system to suit its operational needs. As a functional information system, Geographic Information Systems (GIS) provide the tool to encompass the entire spectrum of management. This article provides an insight into management information systems and the role of GIS in a business environment. The case study presented is intended to demonstrate the implementation of GIS within a management information system, to problem solving and decision making in marketing, resources management, and planning