Students Respond To The Use Of Instructional Technology In The Accounting Information Systems Classroom

A SERVQUAL-inspired instrument measured students’ satisfaction with technology tools used in AIS classrooms; 151 students in six schools participated. Student in-class computer activities generated the highest satisfaction among students, live software demonstration the least. Satisfaction varied little by gender or age group. Student in-class computer activities showed the most reaction of satisfaction to usage rates, and in all cases greater usage led to higher satisfaction. In some instances, the satisfaction score for a question differed across technology groups, but these differences are not generalizable. Factor analysis largely supports the a priori loading of satisfaction items into five SERVQUAL dimension