Mapping An Internal-External (I-E) Matrix Using Traditional And Extended Matrix Concepts

Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices allow an organization to visualize their strengths, weaknesses, opportunities and threats while a Competitive Profile Matrix (CPM) utilizes critical success factors to allow an organization to compare itself to competitors. Capps and Glissmeyer (2012) proposed an extension of the EFE and IFE concepts to an External Competitive Profile Matrix (ECPM) and an Internal Competitive Profile Matrix (ICPM) which provides greater insight in understanding the external and internal categories to which an organization must attend. The authors of this paper extend the observations of Capps and Glissmeyer (2012) by suggesting that visual mapping of the ECPM and ICPM, in a manner similar on the Internal-External (I-E) matrix, would enable greater comparative understanding of the relative strengths, weaknesses, opportunities, and threats of the respective companies