An Exploration Of Students? Perceptions Of Strategic Management Model Usefulness

This exploratory study proposes and tests a model depicting individual undergraduate student characteristics and their association with perceived strategic management model (SMM) usefulness. The constructs explored are: student’s decision style; experience; major; affectivity; willingness to try new models; and the perceived ease of use of the SMM. Findings based on structural equation modeling and partial least squares regression indicate that positive affect, perceived ease of use, and willingness to try new models/theories explain a significant amount of variance in the students’ perceived usefulness of the SMM. The study then discusses potential applications of its findings to individual classrooms, management practice, and business education as a whole. Finally, it provides suggestions for future research