As firms work to engage customers better, researchers have attempted to understand customer engagement (CE) empirically. CE goes beyond purchase and is the level of the customer\u27s (or potential customer\u27s) interactions and connections with the brand or firm\u27s offerings or activities, often involving others in the social network created around the brand/offering/activity. Engaged individuals include current as well as prospective customers. Following the expanded relationship metaphor and service-dominant logic, the researchers conceptualize a three-dimensional view of CE, including conscious attention, enthused participation, and social connection. The final 10-item scale is thoroughly developed and subsequently validated in severa...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Consumer brand engagement (CBE) has attracted significant attention amongst academics and practition...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
[[abstract]]This study attempts to development the customer engagement scale. Customer engagement is...
The practitioner literature is replete with examples of firm efforts to engage consumers. However, t...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
Today‘s highly dynamic and digitizing environment is redefining the nature, roles and effects of con...
As firms increase their efforts to engage customers, researchers have responded by incorporating cus...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Consumer brand engagement (CBE) has attracted significant attention amongst academics and practition...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
As firms work to engage customers better, researchers have attempted to understand customer engageme...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
Using qualitative studies involving executives and customers, this study explores the nature and sco...
[[abstract]]This study attempts to development the customer engagement scale. Customer engagement is...
The practitioner literature is replete with examples of firm efforts to engage consumers. However, t...
Traditional measures of customer satisfaction have been criticized for failing to capture the depth ...
Today‘s highly dynamic and digitizing environment is redefining the nature, roles and effects of con...
As firms increase their efforts to engage customers, researchers have responded by incorporating cus...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Although customer engagement (CE) has emerged as a widely used term in many industries, including to...
Consumer brand engagement (CBE) has attracted significant attention amongst academics and practition...