STUDI KARAKTERISTIK KONSUMEN YANG BERBELANJA PADA RITEL MODERN DI KOTA PADANG

Retail business in Indonesia can be generally classified into two, namely, modern retailing and traditional retailing. Modern retail is actually an extension of traditional retailers, which in practice apply modern concepts, the use of technology, and to accommodate the development of lifestyle in the community. Shopping habits of today's society were also shifted to the modern market is always interesting in the community. Therefore, the potential of modern retail growth will be faster in all the cities in Indonesia including people in Padang city. In line with a growing number of modern retail spending is also increasing in the city of Padang until 2014 amounted 136 modern retail. The objective of this study is to determine the characteristics of consumers in shopping at modern retail in the city of Padang. The Samples are 200 respondents modern retail consumers in the city of Padang using accidental sampling technique Non Probability sampling. Using data analysis techniques in qualitative descriptive analysis, the Results indicade that the dominant consumer shopping in modern retail is a female with 26-35 years old, generally work as a civil servant, has average income more than Rp 5 million, and average shopping frequency 3-4 times a month. Keywords: Retail modern, traditional, consumer, business, turnover