Add to ORKGUsing data of 300 respondents from Rawalpindi and Islamabad, the study examines how website quality dimensions effect online impulsive buying behavior (OIBB). The study also investigates whether hedonic value and utilitarian value mediates website quality dimensions and online impulsive buying behavior across gender and educational level. The study had adapted a scale to measure the constructs from the earlier literature. The findingsof the research indicate that website quality dimensions i.e. service quality, information quality and system quality have a statistically significant impact on OIBB. Further, we also find that both hedonic value and utilitarian value mediate the website quality dimensions and online impulsive buying behavior r...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
Changes in consumer behavior after Covid-19 and the new normal era in shopping are increasingly inte...
This study aims to explore the factors that influence impulse buying behavior on social commerce pl...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
The global recession caused by the financial tsunami has seriously impacted numerous industries. Alt...
Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Bu...
Research offers some indication that the online customers' shopping experience (OCSE) can be a stron...
Purpose: This study delves into the examination of the multifaceted determinants that impact impulsi...
Research offers some indication that the online customers' shopping experience (OCSE) can be a stron...
As the number of web-savvy consumers is increasing, e-marketers are urged to design promotional tact...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
Changes in consumer behavior after Covid-19 and the new normal era in shopping are increasingly inte...
This study aims to explore the factors that influence impulse buying behavior on social commerce pl...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
The global recession caused by the financial tsunami has seriously impacted numerous industries. Alt...
Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Bu...
Research offers some indication that the online customers' shopping experience (OCSE) can be a stron...
Purpose: This study delves into the examination of the multifaceted determinants that impact impulsi...
Research offers some indication that the online customers' shopping experience (OCSE) can be a stron...
As the number of web-savvy consumers is increasing, e-marketers are urged to design promotional tact...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
Changes in consumer behavior after Covid-19 and the new normal era in shopping are increasingly inte...
This study aims to explore the factors that influence impulse buying behavior on social commerce pl...