Add to ORKGThe objective of this study was to measure the brand identity and image of locally manufactured automobiles of Pakistan. A composite model for assessing image branding was developed and close ended questionnaire based on a Likert rating scale was administered to vendors. The field survey was carried out in November 2006. Results present individual vehicle scores on different dimensions of brand image and standard statistical tests were applied to assess significant difference among mean scores
Purpose – This study aims to analyse the influences of prestige, satisfaction, and communication on ...
Positive perceptions and consumer trust in a brand will create a good brand image. Therefore the com...
Recently, authors have emphasized the differences between brand images held by different individuals...
Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker com...
Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker com...
This research study is based on the impact of company branding on consumers product preferences in a...
Previous issues contained the brand equity based on Keller’s model of brand equity. From this and su...
This summary provides the reader an essence of the study of the “impact of branding on consumer buyi...
The aim of the project is to study about the EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR OF FORD...
The concept of brand management has increased attention in recent years. Building andmaintaining a b...
Abstract: The study seeks to investigate the impact of brand image on consumer choice of b...
Globally, the automobile industry is under immense competitive pressures with a pressing need to dev...
BMW is currently the leader in selling premium class cars in Indonesia. This illustrates that BMW ca...
Nowadays the rivalry of motorcycle industry in Indonesia increases rapidly. In facing this condition...
This dissertation aims to address the research gap which was evident on the apparel industry. The au...
Purpose – This study aims to analyse the influences of prestige, satisfaction, and communication on ...
Positive perceptions and consumer trust in a brand will create a good brand image. Therefore the com...
Recently, authors have emphasized the differences between brand images held by different individuals...
Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker com...
Establishment of strong brand equity is now one of the most priorities to numerous Car Automaker com...
This research study is based on the impact of company branding on consumers product preferences in a...
Previous issues contained the brand equity based on Keller’s model of brand equity. From this and su...
This summary provides the reader an essence of the study of the “impact of branding on consumer buyi...
The aim of the project is to study about the EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOUR OF FORD...
The concept of brand management has increased attention in recent years. Building andmaintaining a b...
Abstract: The study seeks to investigate the impact of brand image on consumer choice of b...
Globally, the automobile industry is under immense competitive pressures with a pressing need to dev...
BMW is currently the leader in selling premium class cars in Indonesia. This illustrates that BMW ca...
Nowadays the rivalry of motorcycle industry in Indonesia increases rapidly. In facing this condition...
This dissertation aims to address the research gap which was evident on the apparel industry. The au...
Purpose – This study aims to analyse the influences of prestige, satisfaction, and communication on ...
Positive perceptions and consumer trust in a brand will create a good brand image. Therefore the com...
Recently, authors have emphasized the differences between brand images held by different individuals...