OBJECTIVE OF THE STUDYThe purpose of the study was to examine and empirically test how consumers in Pakistan evaluate close brand extensions in reference to variables such as (1) Brand Similarity (2) Brand Reputation (3) Multiple Brand Extension (4) Parent Brand Characteristics (5) Brand Concept consistency
Consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and...
Since a brand launch costs heavily, so it‟s better to opt for brand extensions that are considered s...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...
Brand extension strategy, based on the idea that the built-in value of the familiar brand name is tr...
This study examines consumer attitude and empirically test the factors that differentiate between su...
Brand extension has become one of the most important topics in branding research in the 1990's. This...
INTRODUCTIONThe authors have written a series of articles in which they have deliberated on variable...
Brand extensions have been a popular strategy for many companies for many years. Its success depends...
This research study is to test the impact of Brand Extension on Brand Personality of the brand Nestl...
Increasing costs involved in building new brands motivate marketers to adopt an alternate route for ...
Brand extension is considered to be highly plausible and important factor for the success of new pro...
ABSTRACT Current research has shown that consumers’ attitudes towards brand extensions are a funct...
“Brand Extensions” are a vital element for a business and it has become a very common practice for t...
This article examines two factors that differentiate between successful and unsuc-cessful brand exte...
What factors lead to favorable consumer evaluations of extensions has been the important research is...
Consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and...
Since a brand launch costs heavily, so it‟s better to opt for brand extensions that are considered s...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...
Brand extension strategy, based on the idea that the built-in value of the familiar brand name is tr...
This study examines consumer attitude and empirically test the factors that differentiate between su...
Brand extension has become one of the most important topics in branding research in the 1990's. This...
INTRODUCTIONThe authors have written a series of articles in which they have deliberated on variable...
Brand extensions have been a popular strategy for many companies for many years. Its success depends...
This research study is to test the impact of Brand Extension on Brand Personality of the brand Nestl...
Increasing costs involved in building new brands motivate marketers to adopt an alternate route for ...
Brand extension is considered to be highly plausible and important factor for the success of new pro...
ABSTRACT Current research has shown that consumers’ attitudes towards brand extensions are a funct...
“Brand Extensions” are a vital element for a business and it has become a very common practice for t...
This article examines two factors that differentiate between successful and unsuc-cessful brand exte...
What factors lead to favorable consumer evaluations of extensions has been the important research is...
Consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and...
Since a brand launch costs heavily, so it‟s better to opt for brand extensions that are considered s...
In recent times Brand Extension is treated as the strategy, which found to more applicable then the ...