Global Advances in Business Communication from Multiple Perspectives: A Panel Discussion from Experts in the Field

This article presents a panel discussion from 16 leading experts on the direction of global business communication answering the following five questions: 1) In what direction do you see global business communication going? 2) How do new media and social media influence global business communication? 3) In what way does local culture continue to affect global business communication? In what ways do multinational companies and enterprises need to consider local cultural differences regarding their training needs, marketing campaigns or organizational communication? 4) Related to the previous question, while signs of convergence are present in the increasingly integrated world economy, clear signs of divergence are evident as well. Is it possible to identify predictive factors which might explain where and why there is convergence and where and why divergence? 5) It is the position of the GABC Journal to bring together multiple fields (integrated marketing communication, business ethics, computer-mediated communication, linguistics, organizational behavior and more). How can researchers of global business communication provide the most value to other disciplines