Perceptions of public relations professionals among radio, television and print reporters in the state of Michigan

This study examines the perceptions of public relations professions among news writers/journalists/reporters holding careers in the media outlets of television, radio and print media. Journalists were interviewed and asked a series of questions regarding their thoughts about the public relations profession, how useful public relations efforts are to their job, past experiences with public relations professionals and the topic of ethics in public relations. By analyzing trends in the interviews, suggestions are made to assist public relations and media relations professionals build more successful relationships with television, radio and print media professionals