Most organizations don’t need data. On the contrary, they have dozens of applications, files, data bases in which the smallest details are memorized regarding the daily activity. Yet, all these data should be united, compared, analysed and filtered to emphasize what is really important for the business. We have to find tendencies, opportunities, strategic directions. This is the role of Business Intelligence solutions. In this work, we shall tackle the importance of implementation of a Business Intelligence solution in a company and present a case study at a food distribution company. For the optimization of the company’s management, we designed with the help of QlikView application some sales analysis reports, some presented un...