The Relationship of Social Responsibility with the Socially Responsible Behaviours and the Values of Entrepreneur in the Laja—Bajio Zone, México

Social responsibility has had, through the history of mankind manifestations through different theories that have given the configuration of what is currently understood as social responsibility. Although it is a subject that has always cohabited with the human being, it is also true that from the last decade of the last century and the first of this century has recovered momentum. This paper aims to understand how social values base behaviours and how these in turn can be measured through indicators of social responsibility and finally how they can be translated into business performance