The use of recommender systems in web applications – The use of TROI recommender systems

Avoiding digital marketing, surveys, reviews and online users behavior approaches on digital age are the key elements for a powerful businesses to fail, there are some systems that should preceded some artificial intelligence techniques. In this direction, the use of data mining for recommending relevant items as a new state of the art technique is increasing user satisfaction as well as the business revenues. And other related information gathering approaches in order to our systems thing and acts like humans. To do so there is a Recommender System that will be elaborated in this thesis. How people interact, how to calculate accurately and identify what people like or dislike based on their online previous behaviors. The thesis includes also the methodologies recommender system uses, how math equations helps Recommender Systems to calculate user’s behavior and similarities. The use of Recommender Systems are beneficial to both service providers and users. Thesis cover also the strength and weaknesses of Recommender Systems and how involving Ontology can improve it. Ontology-based methods can be used to reduce problems that content-based recommender systems are known to suffer from. Based on Kosovar’s GDP and youngsters job perspectives are desirable for improvements, the demand is greater than the offer. This paper will represent the prototype of the TROI recommender system which has been created in order to measure how the performance of recommender system is influenced in our case by the user profile, skills, knowledge, character and locations