Facebook as a New Media - Cultural and Communication Phenomenon of Globalization

The Internet social communication is a supplement and extension of the traditional social behavior. It has been proven that the more individuals in communicative realities are connected, communicate tete-a-tete, they more commonly use other media for mutual communication, including Internet social communication. In fact, the new media, or social networks, upgrade traditional social behavior without having to increase or decrease it. The term reality is increasingly virtualized and falls under the influence of the media that is expressing the multifunctionality that gives dimension, shape and transforms the public. The theoretical reorganization of space and time generalizes the communication content and atomizes the audience through a dual approach that sets unwritten rules of communication culture. The consequences of the Internet present or cyber reality do not remain impressive and captured solely in such a virtual world, but also manifest themselves in the realms of communication in the real life