The Effect of the Organizational Culture, Organizational Structure and Usage of Social Media on Corporate Governance

This study tries to understand the relationship among corporate performance, organizational structure, organizational culture and usage of social media in the third (NGO) sector. The dependent variable of the study is corporate performance which is conceptualized as satisfying the expectations of different stakeholders varying from volunteers to board members. The first independent variable, organizational structure, stand stands for having either mechanistic or organic design within the organization. Organizational culture is comprehended as motivational climate within the organization, the atmosphere that relies on trust and confidence and willingness of members to take responsibility and the leadership is analyzed in terms of being democratic, respecting others, being participative in decision making and taking risks when necessary. Usage of social media indicates the how active the social media accounts of NGOs are. The results of regression analysis indicate that, organizational structure and organizational culture have positive effects on corporate performance in non-governmental organizations while usage of social media does not have a significant effect on the corporate performance of the non-governmental organizations