The contribution of heritage product toward Malaysian Tourism Industry: A case of eastern coastal of Malaysia

The purpose of this paper is to develop the relationship model between creative industry and tourism industry toward the heritage product development. As the tourism industry has become more competitive in Terengganu, creative industry moves forward to improve the marketability in a heritage product. Terengganu has a variety of heritage products that can be promoted to the tourists such as craft, batek, silk, wood carving, mengkuang weaving, music performances and copper products. Creative industry also known as cultural industry becomes important to tourism industry and highly contributes to the GDP in south-east Asian countries. The expansion of market segment in tourism industry in Terengganu also has a relationship with the demand of local heritage product.  State government plans to give extra convergent to tourism industry in context of marketing culture, heritage, and environment. A good market in tourism will enable more application of creativity and innovation in the context of heritage product development