THE FIRM’S STRATEGIC ORIENTATIONS AND ENVIRONMENTAL UNCERTAINTIES AS ANTECEDENTS OF ITS SUPPLY CHAIN AGILITY

Purpose: The main objective of the current study is exploring the impact of firm’s strategic orientation on the supply chain agility. In addition to that the current study has examined the impact of environmental uncertainties on the agile supply chain. Therefore, the study is among the pioneering studies on the issues. This research study contributes to the existing literature. Methodology: The research has worked on the need for analyzing the influence of supply chain and market orientation on supply chain agility of a firm so, current study has used hierarchal regression as statistical tool to answer the research questions raised in this study and research objectives envisaged in the current study. Results: The findings of the current study have provided support to with the proposed. The results have shown that the along with customer focus approach the firms are also following the production focus approach. The findings pf the study will be helpful for policy makers in understanding the issues related to integration supply chain management. In author knower this is among few pioneering studies on these issues