THE ROLE OF ENTREPRENEURIAL ORIENTATION IN ACHIEVING ORGANIZATION PERFORMANCE THROUGH BUSINESS MODEL INNOVATION AND ASSET RELATIONAL COLLABORATION

Purpose of the study: This study examines the role of entrepreneurial orientation in achieving the best performance of the firm through the mediation of business model innovation and strategic relational assets as intangible assets that are inimitable. Methodology: The study was conducted in 105 private hospitals in Indonesia, affected by the reform of the regulation and influenced by digital disruption, which triggered the disruptive change. This study used a quantitative method and processed by Structural Equation Modelling program for quantitative data analysis. Main Findings: The results of this study concluded that the entrepreneurial orientation of the hospital has a significant positive impact on the achievement of organizational performance, either directly or with the mediation of business model innovation and the collaboration between hospital management and the physicians. Applications of this study: This study proved to be a critical determinant for the business model innovation and the growth of hospital performance. Novelty/Originality of this study:As the theoretical contribution of this study is to enrich the development of entrepreneurial orientation concept as a part of organizational entrepreneurship which emphasizes the relationship of the stakeholders of an industry, through integration with some concepts and theories in strategic management such as resource-based theory, business model innovation and stakeholder theory