Add to ORKGStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.https://digitalcommons.wcupa.edu/cahfaculty_books/1000/thumbnail.jp
Social media has infiltrated our lives and have changed the ways we communicate with one another. We...
e-Book available, please log-in on Member Area to access or contact our librarian.xviii, 353 p
This research first examines social media and social networks as a social phenomenon and its influen...
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with i...
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifie...
This book will provide a practical overview of how digital content, social media and search engine o...
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Secon...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the...
Malcolm Stewart, Ying Wu and Rebecca Liu, 'Social Networking Sites and Marketing Strategies', in Nic...
Competitive Social Media Marketing Strategies presents a critical examination on the integration of ...
"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with b...
It's a fact that companies so far have only scratched the surface of what can be achieved with socia...
Social media marketing is the use of social media platforms and websites to promote a ...
Social Marketing involves the application of marketing techniques (usually associated with promoting...
Social media has infiltrated our lives and have changed the ways we communicate with one another. We...
e-Book available, please log-in on Member Area to access or contact our librarian.xviii, 353 p
This research first examines social media and social networks as a social phenomenon and its influen...
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with i...
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifie...
This book will provide a practical overview of how digital content, social media and search engine o...
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Secon...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the...
Malcolm Stewart, Ying Wu and Rebecca Liu, 'Social Networking Sites and Marketing Strategies', in Nic...
Competitive Social Media Marketing Strategies presents a critical examination on the integration of ...
"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with b...
It's a fact that companies so far have only scratched the surface of what can be achieved with socia...
Social media marketing is the use of social media platforms and websites to promote a ...
Social Marketing involves the application of marketing techniques (usually associated with promoting...
Social media has infiltrated our lives and have changed the ways we communicate with one another. We...
e-Book available, please log-in on Member Area to access or contact our librarian.xviii, 353 p
This research first examines social media and social networks as a social phenomenon and its influen...