Add to ORKGThe rights and obligations of online advertisers are uncertain in light of recent technological developments. There is not yet a consensus regarding the application of existing advertising law doctrines to the use of trademarks to trigger search result ads or “pop-up” ads on the Internet. However, the developing majority position will allow trademark-triggered ads that properly identify their source, and who’s content is not confusing to consumers. In addition, pending legislation may restrict or even outlaw adware
Since its creation in 2000, the advertising service run by the search engine Google, known under the...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
The Internet is being catapulted to the forefront of commerce and will soon become one of the larges...
In theory, trademarks serve as information tools, by conveying product information through convenien...
Traditional federal trademark law is being challenged in the current case of Google v. AmericanBlind...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
This Comment proposes that URLs used to trigger pop-up ads constitute a use in commerce under the ...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
A number of trademark holders have recently challenged the policies of Google and other Internet sea...
Emerging trademark law doctrines have allowed trademark owners to excise socially beneficial content...
Google is the world\u27s most preferred search engine, with an audience share of eighty percent of I...
Abstract: Often times, what is lawful is not always fair and equitable. Sometimes the law can be baf...
Since Google as the world's largest and most popular search engine encourages Internet users to brow...
This article is divided into three sections: (II) The past; (III) The Present; and (IV) The Future. ...
Most Internet searches result in unpaid (organic or algorithmic) results, and paid ads. The specific...
Since its creation in 2000, the advertising service run by the search engine Google, known under the...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
The Internet is being catapulted to the forefront of commerce and will soon become one of the larges...
In theory, trademarks serve as information tools, by conveying product information through convenien...
Traditional federal trademark law is being challenged in the current case of Google v. AmericanBlind...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
This Comment proposes that URLs used to trigger pop-up ads constitute a use in commerce under the ...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
A number of trademark holders have recently challenged the policies of Google and other Internet sea...
Emerging trademark law doctrines have allowed trademark owners to excise socially beneficial content...
Google is the world\u27s most preferred search engine, with an audience share of eighty percent of I...
Abstract: Often times, what is lawful is not always fair and equitable. Sometimes the law can be baf...
Since Google as the world's largest and most popular search engine encourages Internet users to brow...
This article is divided into three sections: (II) The past; (III) The Present; and (IV) The Future. ...
Most Internet searches result in unpaid (organic or algorithmic) results, and paid ads. The specific...
Since its creation in 2000, the advertising service run by the search engine Google, known under the...
The advent of the Internet means incredible opportunity for global interaction. Consumers in Asia ca...
The Internet is being catapulted to the forefront of commerce and will soon become one of the larges...