KOMPETENSI SUMBER DAYA MANUSIA BAGI PENGUSAHA PEREMPUAN DALAM MENINGKATKAN INDUSTRI KREATIF ( STUDI KASUS INDUSTRI KERAJINAN TENUN SONGKET DI KOTA PALEMBANG)

This research is motivated creative industry growth rate is a factor that can support the people's economy one songket craft creative industries in the city of Palembang. Research aims to determine the potential of human resource development in this regard competence on women entrepreneurs and workers to increase knowledge and skills in developing the product yield. The method used qualitative methods through an approach that emphasizes the analysis in the process of inference and analysis of the dynamics of the relationship between the observed phenomena using scientific logic. Based on data from the Department of Industry, Trade and Cooperatives Palembang today, there were 150 business owners handicraft, songket. Research by the method of SWOT analysis showed that most of the industry songket run by female entrepreneurs, the ability of women entrepreneurs and workers still minimal as seen from the aspect of Knowledge, ability and support to create the ideas and creativity of this is due to the limitations of competence with expertise in creating products that are creative still rendahde. To create the human resources quality can produce profiles or models used for individual performance management, acceptance or placement and career development so that the human resource development of high quality and utilized fully give one the opportunity to run the creative economy as an economic concept in the era The new economy that intensified information and creativity by relying on the ideas and stock of knowledge and creating economic value added. Keywords: Creative Industry, Businesswoman, Competence