MOTIVASI USAHA SEBAGAI MEDIATOR HUBUNGAN ANTARA PERILAKU INOVATIF DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PENGUSAHA BATIK TULIS DI KABUPATEN KEBUMEN

This research aims to analyze the influence of innovative behavior and creativity on the success of the business, mediated by business motivation. Respondents in this research are batik tulis entrepreneurs in Kebumen Regency. The number of samples tested was 58, and data analysis using Partial Least Square (PLS) test. The results show that creativity has an effect on the motivation and success ofthe business, and motivation mediates the relationship between creativity and business success. However, innovative behavior has no effect on motivation or business success. So motivation does not mediate the relationship between innovative behavior and business success. Keywords: Business Success, Business Motivation, Creativity, Innovative Behavior, Batik Tuli