MODAL BUDAYA ORGANISASI UNGGUL SEBAGAI UPAYA MENINGKATKAN DAYA SAING INDUSTRI DAN PENINGKATAN KINERJA PERUSAHAAN (STUDI EMPIRIK DI INDUSTRI BATIK SURAKARTA JAWA TENGAH)

This study aimed to identify: (1) the characteristic of strong corporate culture (2) the role of strong corporate culture (3) the values as basically to strong corporate culture in the batik industrial at Surakarta. The location of research in PT Batik Danar Hadi and PT Batik Keris Surakarta. This study used a qualitative approach with a multicase study design using a phenomenological approach. Data collection techniques include in-depth interviews, participant observation, and study documentation. Data were analyzed repeatedly through the triangulation analysis. The object of this study are have work experience of more than 10 years and having job possesion at PT Batik Danar Hadi and PT Batik Keris in Surakarta. Results obtained from this study states that of the ten character of organizational culture that are: (1) creativity (2) innovative, people/worker orientation (3) agresivity (4) attention to detail (5) full expertise (6) outcome orientated (7) humanity oriented (8) risk taking (9) team work system, (10) harmonity