This essay probes the established history of how Shakespeare developed a worldwide audience by placing it alongside the hitherto neglected history of how his works have been performed by non-professional groups. It singles out three key dates in the received history of Shakespeare's reception—1623 (which saw the publication of the Folio), 1774 (which saw the publication of the first fully academic monograph about Shakespeare) and 1932 (which saw the opening of the Folger Shakespeare Library in Washington DC and of the rebuilt Shakespeare Memorial Theatre in Stratford)—and considers how our sense of their importance might be altered by the consideration of less widely-studied firsts from the same years, namely the first recorded non-profe...