New Co-Opetition Approach for Supply Chain Applications and the Implementation a New Allocation Rule

The paper introduces a new co-opetition approach in order to depict and analyze business relationships. An extended industrial supply chain is introduced where it is distinguished between individual customers and mass markets on the one side and on the other side between actually participating and potential customers. For each supply chain it is shown, with which game theoretic model the allocations can be calculated, considering stability, Pareto-efficiency and symmetry. It is shown in how far the several allocation rules like the Shapley-value, the Myerson-value, the Aumann-Drèze-value and the “outside-option modified value for coalition structures” can be used in order to predict negotiation outcomes and to achieve stable agreements