Add to ORKGThe present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband.The conclusions of the article focus on the relevance of mobile marketing, techn...
This article provides a direction for future research in Mobile Marketing and specifically Consumer ...
The purpose of this paper is to elucidate the major classification of the research in mobile marketi...
In today's business environment of sharp competition it is very difficult to gain favour of customer...
The present article proposes an introspection into the field of a new marketing specialization – mob...
AbstractImprovements in information and communication technologies introduce important marketing opp...
Improvements in information and communication technologies introduce important marketing opportuniti...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
Mobile marketing is a relatively new branch of marketing, referring to the two-way marketing communi...
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper review...
Traditional communication mix elements have become pricey. Therefore there is a growing need for mar...
In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech d...
Paralleling the growing space mobile phones take in today's consumers' daily routines, academic mobi...
As consumers increasingly prefer mobile devices as their main communication and entertainment channe...
textMobile technologies are one of the fastest growing and most widely adopted technologies in this ...
The rapid technological environment (especially information technology) and globalization has change...
This article provides a direction for future research in Mobile Marketing and specifically Consumer ...
The purpose of this paper is to elucidate the major classification of the research in mobile marketi...
In today's business environment of sharp competition it is very difficult to gain favour of customer...
The present article proposes an introspection into the field of a new marketing specialization – mob...
AbstractImprovements in information and communication technologies introduce important marketing opp...
Improvements in information and communication technologies introduce important marketing opportuniti...
Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile m...
Mobile marketing is a relatively new branch of marketing, referring to the two-way marketing communi...
Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper review...
Traditional communication mix elements have become pricey. Therefore there is a growing need for mar...
In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech d...
Paralleling the growing space mobile phones take in today's consumers' daily routines, academic mobi...
As consumers increasingly prefer mobile devices as their main communication and entertainment channe...
textMobile technologies are one of the fastest growing and most widely adopted technologies in this ...
The rapid technological environment (especially information technology) and globalization has change...
This article provides a direction for future research in Mobile Marketing and specifically Consumer ...
The purpose of this paper is to elucidate the major classification of the research in mobile marketi...
In today's business environment of sharp competition it is very difficult to gain favour of customer...