THE PERCEPTION OF LOCAL COMMUNITY TOWARD TOURIST ACCOMMODATION DEVELOPMENT, CASE STUDY: VILLAGE OF SEMINYAK, BALI

The growth of tourism accommodation (villa) in the district of Kuta Utara, which is so rapid and uncontrolled, tends to have raised some concerns on the impact that may arise (socio-cultural, environmental and economic). The gap between benefit and cost of the phenomenon raises the question of how perception, response, changes the behavior of the culture and mindset of the local community towards the development of their area travel accommodation. To examine the case, this study combines the two forms of both quantitative and qualitative methodologies (multi-method). The qualitative methods done by observing a research site to see the behavior of local people in the village of Seminyak and informal talks (interview) that is guided by an interview guidelines related to the perception of the local community, the village headman, and the managers of accommodation (villa). While quantitative methods conducted by distributing questionnaires to local communities (90 respondents) were selected randomly. The result of this study is the public response to the development of the accommodation is in the phase of “Euphoria”. It is seen from some of the symptoms, which generally public responses tend to more focus on the advantage of the economic aspects and as if the exclusion of other effects that arise as the socio-cultural and environmental