THE ABC OF COUNTERFEITING VIS-À-VIS LUXURY BRAND MARKET

Everything that can be produced can be counterfeited right from a soap to something of paramount value like an airplane yet the overarching effects of counterfeits in each industry is dismissed away by corporates. This paper attempts to shed light on the counterfeit industry, elucidate the concept of counterfeits, its presence in ever industry, its overarching effects and the need to address the problem on immediate basis. Herein the steps that a corporate can take to combat the problem at its end have also been duly specified. The paper has specifically gone beyond the general addressal of the menace to specifically address the problem in the luxury fashion industry wherein the effect might not be fatal yet is paramount in nature