SOCIAL MEDIA EFFECT IN DIGITALIZING POLITICS: A STUDY ON THE STUDENTS WHO STUDY AT UNIVERSITY OF INONU

With internet and social media the importance of political communication has increased. Therefore political actor also which is one of the important parts of political communication has started to use social media as political aim. Especially the internet and social media have enhanced the interest of on the political topics of the citizens and has presented a interactive communication opportunity between voters. Consequently, social media became a ideal communication tool used in political communication. The relationship between the usage of social media with the political content and political attitude has focused on political competence, political interest and political participation. The usage of social media in political area has become important with opportunities which are given to citizen regarding learning politicians' activities, disputing the political topics each other, communicating with the deputies elected and attending to political system actively. Especially it is appearred as an important component in individualizing politics, building political consciousness and shaping political behaviours (especially on the youth). Because the online access to information regarding political content particulary have grown up increasingly in the young population. In this point, the search has aimed to put forth the social media usage as political aim of Turkish youth who study at university. The search has limited to the students of  the University of Inönü which is one of the biggest universities of East Anatolian Region and has continued to operate for 1974 in Turkey. The data picked up from the students of  the University of Inönü was analized and commented the results through SPSS